I can't express how much I loved 2021, it brought me so many unforgettable opportunities and people into my life. I'm honestly kind of sad to see it end but I know there is a whole new year up ahead for me to create some amazing new memories. Before I dive into what I have in store for 2022 let's do a quick recap of some of the highlights of 2021.
2021 The year Messina was born
Many people don't know that Messina Clothing, my clothing store, actually started as an online store, which I launched on February 5th, 2021, in my parents basement. I loved having a successful online store, so much that I wanted to turn my dream into something bigger. I started creating plans of opening a store front one day in the future. Never did I truly believe that 3 months later on May 14th, 2021 was I actually going to open a brick and mortar location at the North Shore Mall in Peabody, MA. I signed the lease for a 3 month pop up, which when August rolled around I wasn't ready to leave just yet so I signed it again for it to last until May of 2022. I wasn't done leaving my mark on the mall just yet, so I opened another store front, Messina Men on November 12th 2021. This pop up will only be up until January 31st of 2022. During that same weekend, as if I didn't already have enough on my plate opening up my second store, I held my first fashion show. Being able to put together an amazing first show has been such a dream of mine and something that I can't wait to continue keeping as an annual Messina event. This is just a brief over view and doesn't seem like very many accomplishments but truly 2021 has been such an amazing year full of things I was able to do I can only state a few or else you'd be sitting here reading this post forever.
2022: Building Messina's Future
I'm the type of person who really enjoys planning out exactly what I want to accomplish for the year. Some call it manifesting and some just tell me I'm crazy but how I see it is, if I don't think about my goals everyday then how am I going to remember to achieve them? I need to be consistent on working towards all of my goals over the course of the full year, so if I stop thinking of them I'm probably going to forget.
One of my biggest goals for Messina this year is making a greater impact through the power of social media. I feel like after I opened the in store, I neglected the social media aspect of my business, which I believe it one of the best free marketing tools there is right now. So to be able to take advantage in every way that I can, I have now instilled a new social media marketing plan. Within this plan includes the blog you are currently reading now, which will get updated every 3 days. My love for writing will always be prominent in my life, and I have now found a way to utilize it in my business. My other love besides writing has to be talking. (If you know me you know this is true, I never shut up). So the perfect way to integrate my love for talking, especially about myself, is starting a podcast. In fact, I already had my own personal podcast which has now been changed to A.N.D That's Life - A Messina Clothing Production, which aires on Anchor.fm or Spotify every Monday. (The A.N.D stands for my initials, clever right?). I'm not stopping there though, the podcast will also have a video version that comes out on the same day on the Messina Clothing Youtube channel. This channel also posts other content besides the podcast every Thursday. So thats a blog, a podcast, and a YouTube channel, you'd think that would be all right? Nope. Within every season Messina has its new baby coming out, Messina Magazine. The first volume of the magazine is filled with articles from all the amazing people who have been involved with Messina the past year! Theres so many more opportunities for me to be able to connect with everyone and get more people interested in not only the clothes, which is the most important part, but our social media presence.
The clothes are a huge part of Messina, don't get me wrong thats exactly how we started, but I was able to find a cool new way to incorporate the new upcoming pieces of 2022 into our social media strategy. I'm not going to spoil it for you guys though, just know theres going to be a ton of your favorite guests involved giving you the first look at the new arrivals each month. That's all I'm going to give you but even saying that is too much. Make sure you stay connected with us in every way because there is so much to look forward to in 2022.